Dirty Martini Heads North to Manchester after Outstanding Cardiff Success
Leisure operator CG Restaurants & Bars is preparing for its next stage of growth, with the exciting announcement that Dirty Martini is set to join Manchester’s thriving nightlife scene in the summer of 2017.
After the success of their first stage of national expansion in Cardiff, Dirty Martini has acquired a site subject to conditions at 211 – 217 Deansgate, Manchester from Bruntwood Estates Ltd. The group plan to invest £1.5M in the conversion of the 6,700 sq foot three floor retail and office space.
CG Restaurants & Bars has taken the brand from a 1,200 square foot basement in Covent Garden to a nine strong group and the Manchester site will become the 10th site in its portfolio. The expansion builds upon the recent success of Dirty Martini Cardiff, which has exceeded budgeted sales by 10.2%. The site also reported generating over 12,000 pre-booked covers since opening late October.
Dirty Martini has developed a reputation for bespoke cocktails and stylish interiors with a loyal following that appreciate the brand’s spirited sophistication. Dirty Martini is renowned for its fresh ingredients and premium cocktails selling over one million in 2016.
Scott Matthews, Chief Executive Officer at Dirty Martini, said “We are excited about opening our first site outside London in the North, in Manchester. Our recent expansion in Cardiff has been a huge success, and as a result we are progressing with our national expansion strategy with confidence.”
The bar group currently operates nine sites across the UK in Bishopsgate, Clapham, Covent Garden, Hanover Square, Islington, Monument, St Paul’s, Minories and Cardiff.