Dirty Martini adds divine London flagship to its flock

Leading leisure operator CG Restaurants & Bars has continued the rapid expansion of its famous Dirty Martini brand with a prime site in the shadow of St Paul’s Cathedral. Hot on the heels of its acquisition of a site in Monument last month, CG has acquired Jewel Bar from Novus Leisure in the prestigious Wood Lane pitch.

The site will open as Dirty Martini St Paul’s mid-November and will mark the brand’s third venue in the core City district and fifth across London.

CEO Scott Matthews said that the expansion reflects the huge popularity of Dirty Martini’s unique style and quality. “We are inundated with demand from both walk-in and pre-booked business,” he said. With the recently announced Lovat Lane site in Monument and St Paul’s scheduled to open before Christmas, Matthews added that the group is anticipating a record Christmas period. “Like for like bookings currently up 24% on last year and the demand shows no sign of abating” said Matthews. “Customers are demanding premium experiences at reasonable prices and we are proud that Dirty Martini is leading the way on delivering on our customer expectations. Our search for new sites is ongoing and we are in active negotiations on two further locations which we aim to open in the first half of the New Year.”